ABOUT

Diamonds have played an important role in history. As a store of value they represent preciousness, durability, beauty, and appeal to both our sense of perfection and our sense of seeking the ideal.

The industrial mining of diamonds has however taken its toll on large areas of the planet that will take too long to recover if ever.

Why continue all this effort when we can enjoy the same beauty made of the same ancient atoms that have been around just as long as the ones dug up from deep under ground?

This website is dedicated to promoting ethical diamonds.