ETHICAL Diamonds

Diamonds are cut in order to bring out their inner beauty. This practice is extremely symbolic and takes on its own meaning once the diamond is give to someone.

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Various cuts appeal to different types of people.

The most frequently found cut is the round brilliant. This is because it's the shape that yields the most brilliance without losing a great deal of weight. Some people would say that it is more than that. The reason it is so popular is because of the psychological form we respect: no visible edges, but a pointy end below. We shine back the light toward the beholder to impress them and maybe bedazzle them a little.